Estelea's Blog

French Mum, humanitarian, restless explorer and doer on sabbatical in Cebu (Philippines): one Attila in each arm, I am exploring the “toddlers safe” corners of the region, while trying to keep some room for Me.

No Coca Cola for me!

I am not a Coke drinker, but I have always appreciated the creativity of their ads. Till now.

Content strategy relies mostly on “playing” with the consumers’ feelings, especially empathy and compassion. Coca Cola knows it very well; but if one really wants to promote generosity, it has to do it all the way. Not in a pure mercantile fashion. Watch this and tell me:

Is it just me or it really gives the impression that Coca is taking advantage of the poor conditions of those people to sell its bottles ? basically the message I got is « want to finally talk to your loved ones ? buy a Coke ! ». « Want a couple of minutes of happiness ? buy a Coke ! »

I would have loved to see Coca advertising for a worldwide recycling campaign for its caps. Where we could all have been able to make a difference, for those people who could have used them to call their loved ones; and incidentally for the environment!


One comment on “No Coca Cola for me!

  1. Yvette bouaziz.
    June 3, 2014

    Et vive coca cola…’

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