French Mum, humanitarian, restless explorer and doer on sabbatical in Cebu (Philippines): one Attila in each arm, I am exploring the “toddlers safe” corners of the region, while trying to keep some room for Me.
This ad is almost 5 years old, but I bet it will make your Monday:
It aimed at boosting the image of the body wash Old Spice, which was typically the kind of present you would offer to your grand Dad for his birthday. The mission of the ad agency was to market the body wash to female purchasers and at the same time making it more interesting than a basic soap bar to its men customers.
What do you think? Can’t help but imagining this old couple, him overweight, dirty Tshirt, beer in one hand and cigarette in the other, and the desperate wife watching the ad with her mouth wide open. Bah, if her husband does not look like him, at least he could smell like him.. Happy week everyone 🙂
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